The smell of new paint. 

The feel of new carpet under your toes.

The smile that comes across your face as you look out at the new home you got to build and help design.

It's filled with your upgrades, your taste and your style and it's a very tempting draw for many buyers.  In fact, many buyers wouldn't do it any other way.

It's the new home.  Truly yours.

But do you know everything you need to know to protect yourself on this purchase?

Surprisingly, many buyers of new homes go it alone when they buy a new home.  The common scenario goes like this - You know you want to buy a home.  One evening or weekend you are out driving around looking at new home communities.  Maybe you've seen a subdivision or area that grabbed your interest.  Maybe you looked through the paper and tore out or circled the new home subdivisions that looked like they would fit your needs the best.  However you found it, there you are, walking into the new home model.  A friendly person greets you and you mention you are just looking around.  This person is sometimes called the sales counselor, sales consultant, on-site rep or builder's rep - I'll call them sales counsultant for now.  The sales consultant asks you to fill out a registration sheet just for their records and many times asks you if you are working with a Realtor and you tell the sales consultant that you are just looking around and not working with anyone at the moment.  You finish filling out their short information sheet and go peek in the model.

Oh wow!  Amazing.  It's beautiful. 

This is the home you want.

You walk back in through the sales office and the sales counselor asks, "So what did you think?" ...and before you know it you are signing an offer for the home and writing out an earnest money/security deposit check.

Hey, I understand.  Every time I go with my wife to a new home community for a builder event she will turn to me at some point and say, "let's move here!" 

Let me ask you this though - how many times have you went to buy a new car and not done some research as to the dealer's price or, as I did, signed on for Consumer Reports comparison service which helps guide you in determining a reasonable price?  Another question might be, how many times have you bought a home?

Many people go into a new home builder without a Realtor on purpose believing it will help them negotiate a better price for the home since the builder will not be paying a commission to the Realtor.  On the surface it sounds logical.  In reality it usually doesn't come to pass. 

For most homebuilders, if they do not pay a Realtor commission they take the money that would have been paid and put it back into the marketing budget.  The commissions are already factored in by the builder in their marketing budget and, if not used to pay a Realtor who will assist the buyer through the transaction, the money goes toward other marketing avenues - billboards, signs, commercials and the like. 

In other words, typically, the price to the buyer is the same, regardless of whether a Realtor is involved or not.

The sales consultant works for the builder and is an employee of the builder.  Don't get me wrong, most that I've met and worked with over the years are wonderful and friendly people and will deal fairly with you but make no mistake about it, they work for the builder.  They would love to put a contract together for you and they may be up front with you what they can offer in incentives and discounts but, in the end, their obligation is to their employer, the builder, not to you.

A Realtor, however, is there to represent you and your interest only.

So, now that you know it usually costs you nothing to have a Realtor work for you, let's explore a few of the reasons why it's not only cost efficient but also advantageous.

 1. A Realtor does the everyday - A home purchase isn't something to be taken lightly and it's something most of us do only a few times in our life.  As a Realtor, I do this everyday.  I understand the workings and details of the process from contract to closing, from the foundation pour to the handing off of the keys. 

2. A Realtor will have a better understanding of fair pricing for the area - Are you overpaying for the home?  Are you getting a good deal?  Has the builder sold other homes of similar size and quality for less or more?  I'll use this example - a fefw years ago I was working with a client in a neighborhood off of Bee Caves Road.  My clients found a home they wanted to make an offer on and the builder had several comparable sales in the MLS system.  The builder's list was $619,000.  The buyers and I looked through the comparables, looked to where we wanted to end up and submitted our offer - $480,000.  That's quite a bit different and the sales consultant/builder rep let me know so.  Our "final" offer was $520,000 and the sales consultant/builder's rep said there was no way they could sell the home for that price.  A week later we had the home under contract for $520,000 with some additional upgrades, nearly $100,000 below asking.  The majority of the comparables were above us and I know for a fact that another couple who went into the builder unrepresented paid tens of thousands more for their comparable home, but I was able to leverage the comparables and the market at the time into a great deal for my clients.  Will every home transaction be like this?  No, the market's changed, some communities have limited comparables, if any, and sometimes when the builder says it is their bottom line it is their bottom line.  But whether the pricing is fair or not is going to be something a Realtor will be more familiar with than the average home buyer.

3. A Realtor can meet with the homebuilder to make sure deadlines are met and the home is being built according to the buyers needs.  Sometimes it is difficult for the buyer to make it out to the home site during the day, due to scheduling or work for example.  I can be your advocate to help you out in certain situations.

4. A Realtor knows of special incentives and offerings from builders - Almost every day I get an email from one of the builders in the Austin area letting me know of special discounts and incentives as well as homes ready to deal for quick close out. 

5. Most Importantly - Having a Realtor means you have someone working on your side.  Not only can I help you with potential comparable sales information or at least determining whether the pricing is fair, plus the knowledge of what incentives are being offered, I can also negotiate from a non-emotional position since I don't have an emotional investment in the home.  Some buyers are uncomfortable with being too aggressive fearing it will strain their relationship with the builder's salesperson, a relationship that has to exist sometimes for 9 months.

Additionally in certain situations I can offer my own incentives and rebates to new home buyers.  For instance, I have a move-up program for people who are planning to sell their home and buy a new one.  This can result in my client paying very little out of their own pocket for my services.  Sometimes I offer other incentives so check with me before you even go looking for a new home.

You can check out an inventory of many of the new home builders in the Austin area right on the West Elm Properties website - Click Here to see the inventories as well as streaming video.