In A NameWhen James Brinkman decided to start his own property company, he considered many options for a name. He wanted the name to convey strong roots, growth, solidity and timelessness. In deciding on
West Elm Properties, he believed he had a name that would signify these four elements. His hope is that every property bought and sold will provide roots for settling, growth within the property, a solid foundation, and a long-term home.